Here is the problem...
Once you share your landing page on Facebook, most likely you'll end up with just a boring link, and a picture that is supposed to draw attention...
Truth is, if you're not some kind of KILLER COPYWRITER, that knows a thing or two about writing ad copy, lots of people will just scroll by and you're missing out on all the clicks..
Your bounce-rates on your landing page are sky-high! I mean... "I was surfing Facebook just now, and now I'm looking at your squeeze page. What the..?" and they hit the close button.
And if that landing page of yours isn't mobile-ready, you are losing even more visitors!
Hell, not to mention that if you're running ads for website clicks - that redirect outside of Facebook - are still more expensive if you keep the traffic inside Facebook!
What I'm trying to say...engaging your audience or converting them into sales and leads on Facebook has become hard than ever before.
And there you're sitting on your high converting landing page, the same bag of tricks 99% of all other marketers has, and you just don't seem to be able to get the most out of it.
You're not alone. We saw this too.
Now, we already increased all our conversions by changing all our landers into a 2-step-optin form, or a survey opt-in form... Plus we ran cool quiz website like BuzzFeed, but we really wanted a way to put them DIRECTLY where the traffic is at; The Facebook Newsfeed...